Q. What exactly is Social Media Marketing?

A. Social Media has become a communication phenomenon. For the first time in history, everything has become a two-way conversation. And because it has become so wide spread, it has the ability to reach the masses very quickly. This gives every company the ability to market to just about anyone in a very personal and sociable way.

Q. How can Social Media be used to grow my business?

A. There are two ways that Social Media can grow your business. The first is as a powerful and effective lead generation and recruiting tool. The second is as a force multiplier on the Internet. When used well, it can produce a search engine domination effect for your business.

Q. How can we be sure Social Media will build, rather than harm, our brand?

A. To ensure that Social Media is being used correctly to build your brand, effective distributor training is necessary, coupled with a few important guidelines. Harming your brand will most likely happen if you don't take proactive action to train your distributors.

Q. How do we help our distributors use Social Media and not be vulnerable to making false claims?

A. This is a very tricky issue, because social media is meant to be a social affair.  Every conversation is being recorded and is available to the FTC. Your company should provide, "pre-approved content" that is both sociable and effective. This and distributor training will help prevent false claims and their legal ramifications.